Matchmaking Website
The Internet made communication much easier. Not only does it let you socialize in the comfort of your home, but also enables to get in touch with people regardless of their geographical location. Many use that advantage to find new friends and even soulmates.
Internet dating is becoming increasingly popular, and numerous web services that aim at bringing people together can be found more and more often across the internet space these days.
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- Match Affinity If you’ve any experience of online dating, or have even turned on the TV in the last few years, you’ve probably heard of Match.com. Now, their sister site, MatchAffinity.com, allows you to find a date or potential partner with an in depth.
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Do you think you could commit yourself to the cause too? If so, you just need to create a dating site that would attract visitors and encourage them to communicate with each other. Running a dating website can be rather lucrative if you manage to get enough people involved. But to start a dating service, you require either a professional programmer that will get the job done for you or powerful dating site software.
How to create a dating website: the easiest and most affordable way
If you don’t know how to start a dating site on your own, don’t hurry to hire a web developer. Consider using a dating website builder that can do the same job - but faster and cheaper.
Ning is an online platform allowing you to create a social dating website full of amazing networking features which will let your customers communicate and find each other quickly and easily.
To begin with, create a free dating website on Ning to attract more visitors and build your audience. When you have a basic clientele to work with, you can start introducing monetization on your website. Steadily, if your site is doing well, you will get a wider range of options to increase your revenues. But before that, you have to make sure your website has everything your customers need to feel comfortable and engaged. So let’s find out what makes a competitive dating website and how Ning can help you build it.
Define a niche for your dating website
When you enter the internet dating market, be prepared for a severe competition. To increase your chances to succeed, start with defining your niche. Decide what kind of audience you are going to work with. If you manage to narrow your niche down to a very specific target audience, you will set yourself apart from many competitors.
When you create dating sites for singles, you should clearly imagine the dating profiles you target. Make a research of dating profile examples on the internet to get the train rolling. This will help you understand what kind of people are likely to be interested in your services.
Be creative and consider all possible options and their combinations:
Pick a brand name and domain
You will obviously have to give your dating website a name. This step goes hand in hand with choosing a domain name because people will associate your website’s URL directly with your brand name. Take your time to come up with a catchy, meaningful, and easy-to-remember name that would give people an idea of what your website is specializing at. Then pick a corresponding domain name.
Building your dating website on Ning, you can either create a native domain (your_domain_name.ning.com) for free or use your custom domain. In addition to that, you get a free hosting service. The storage you can use depends on the subscription plan selected.
Shape the design of your dating website
As soon as you have a domain name, choose one of the dating website templates provided by Ning. By doing so, you will set the basic design theme for your site.
Visual appearance is very important for dating websites as it is the first thing a user pays attention to before deciding whether to stay or not.
After you decide on the template, you can proceed to customize your website further. You can change a background image, page layout, and fonts, modify header and navigation buttons, add your logo, etc.
If you’re interested in a more advanced customization, you can add custom CSS, JavaScript, and HTML pages.
In other words, Ning provides you with all the tools you need to personalize your dating website and make it look stunning, both on a desktop and mobile devices.
Provide options for communication
Communication is one of the crucial aspects of any dating website. People want to get in touch with those who could possibly become their life-long partners after all.
That’s why you have to make sure the visitors to your site have as many communication options as possible.
Websites built on Ning enjoy the following advantages in this regard:
Start a dating blog
Thanks to an advanced blogging feature by Ning, you can publish blog posts right on your website. Share online dating tips and online dating advice with your network members, post interesting articles and other content to keep users engaged.
You can share your blog posts on social media channels like Facebook, Twitter, Google+, LinkedIn and others to make sure they reach as many people as possible.
Members of your dating network can write blog posts too. Posts can be discussed in the comments section, which takes communication on your website to the whole new level.
Monetize your dating website
Career Matchmaking Websites
Before your dating website gets enough audience, you can temporarily keep it free. There are few alternative ways to generate income while your dating site is still developing. Consider contacting companies that deal with affiliate programs or selling your customers’ personal data and leads to other firms if you want to start making money as soon as possible. Ning also supports integration with Google AdSense, so you can show advertisements on your website and get paid for that.
But the highest income can only be expected when your dating website becomes popular. Then you can introduce paid membership, and your customers will pay you for getting access to your site and all its features.
Except for the paid membership, Ning offers other monetization options. You can set up paid access to your premium content by creating paywalls or collect voluntary donations.
Make use of other features supported by Ning
There are other advantages to enjoy on Ning! Thanks to the functionality and user-friendliness of the platform, you can manage your site and online community efficiently and effortlessly:
Ning will help you to create a perfect dating website and lively online community. We prepared all necessary tools for this challenging, yet rewarding task. Get your 14-day free trial and see for yourself!
Matchmaking is the process of matching two or more people together, usually for the purpose of marriage, but the word is also used in the context of sporting events such as boxing, in business, in online video games and in pairing organ donors.
Practice[edit]
In some cultures, the role of the matchmaker was and is quite professionalised. The Ashkenazi Jewish shadchan, or the Hindu astrologer, were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where arranged marriages were the rule, the astrologer often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object – and also making it easy for the astrologer to collect his fee.[citation needed]Tarot divination has also been employed by some matchmakers.[citation needed]
Social dance, especially in frontier North America, the contra dance and square dance, has also been employed in matchmaking, usually informally. However, when farming families were widely separated and kept all children on the farm working, marriage-age children could often only meet in church or in such mandated social events. Matchmakers, acting as formal chaperones or as self-employed 'busybodies' serving less clear social purposes, would attend such events and advise families of any burgeoning romances before they went too far.[tone?][citation needed]
The influence of such people in a culture that did not arrange marriages, and in which economic relationships (e.g. 'being able to support a family', 'good prospects') played a larger role in determining if a (male) suitor was acceptable, is difficult to determine. It may be fair to say only that they were able to speed up, or slow down, relationships that were already forming. In this sense they were probably not distinguishable from relatives, rivals, or others with an interest. Clergy probably played a key role in most Western cultures, as they continue to do in modern ones, especially where they are the most trusted mediators in the society. Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a Talmudic duty of rabbis in traditional Jewish communities. Today, the shidduch is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities.[citation needed]
Best Online Dating Sites
Matchmakers trade on the belief that romantic love is something akin to a human right, and the modern online dating service is just one of many examples of a dating system where technology is invoked almost as a magic charm with the capacity to bring happiness.[citation needed] These services often rely on personality tests (but genetics has even been proposed[1]), aiming to maximize the identification of the best match.
The acceptance of dating systems, however, has created something of a resurgence in the role of the traditional professional matchmaker. Those who find dating systems or services useful but prefer human intelligence and personal touches can choose from a wide range of such services now available. According to Mark Brooks (an online personals and social networking expert), 'you can actually find people who are compatible, and this is a major advance that is going to keep the industry alive for the upcoming 50 years'.[2] He also stated that matchmakers offer 'a chance to connect' and 'a chance to authenticate' prospects in ways the websites can’t.[3]
In Asia[edit]
In Singapore, the Social Development Unit (SDU), run by the city-state's government, offers a combination of professional counsel and dating system technology, like many commercial dating services. Thus the role of the matchmaker has become institutionalized, as a bureaucrat, and every citizen in Singapore has access to some subset of the matchmaking services that were once reserved for royalty or upper classes.[citation needed]
Other uses[edit]
The concept of matchmaking is also used in the business world and known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating or Brokerage Events. In contradiction to social networking solutions, real meetings between business people are in focus. Trade fair organisations e.g. find this concept an added value for their exhibitors because it gives them the opportunity of advanced planned meetings. Following the inspiration of dating sites, some online B2B networking platforms developed advanced business matching solutions enabling relevant business partners' identification.
See also[edit]
Best Dating Site
- Mail-order bride
- The old man under the moon: fabled Chinese matchmaker
- Novertur: Business matchmaking platform
- Khatbas: Traditional Egyptian matchmakers
- People
- Robert Stewart Sparks, Los Angeles City Hall matchmaker, 20th century
- Nelle Brooke Stull, founder and president of the Widows' & Widowers' Club, 20th century
References[edit]
- ^Ok, We Have Our First DNA-Based Dating Service: GenePartner, by Michael Arrington, TechCrunh, on July 22, 2008
- ^Ustinova, Anastasia (February 14, 2008). 'Gay matchmaking sites find a growing market'. SFGate. Retrieved 2008-02-14.
- ^Fischler, Marcelle S. (2007-09-30). 'Online Dating Putting You Off? Try a Matchmaker'. The New York Times. Retrieved 2007-09-30.
External links[edit]
| Look up matchmaking in Wiktionary, the free dictionary. |
| Wikimedia Commons has media related to Matchmaking. |